Mobility / Industrial · 2025
Landcros One
Defining a new phygital excavator experience and evolving Hitachi's design DNA for automation.
- Role
- Lead Concept Designer
- Outcome
- Full-scale prototype · Red Dot 2025
Automotive · Mobility · Product
Shaping the next generation of mobility and products.
Senior designer and independent design lead based in Madrid. From early strategy and concept ideation to production-ready design.
10 yearsExperience
16 brandsInternational clients
25+ projectsConcept to production
10+ leader rolesMultidisciplinary teams
Selected work
Three fields. One design approach.
Complex challenges translated into clear, desirable and feasible design solutions.
Expertise
From opportunity to physical reality.
A flexible senior profile for focused commissions or integration within established design teams.
- 01
Design strategy & research
Design opportunity research and product direction.
- 02
Concept & design development
Sketching and rendering, 3D polygonal modeling and CAS development management.
- 03
Design Leadership & Management
Creative direction and alignment of multidisciplinary teams and stakeholders.
- 04
Prototype & production support
Design refinement and follow-up through physical prototyping and production-ready delivery.
About Luis
Design instinct. Engineering rigour.
I’m a designer with a background in mechanical engineering. I spent ten years building my career in Italy, working with and leading creative teams at international design consultancies. Today, I work across automotive, mobility and product design, taking ideas from early concepts through development, physical prototypes and production. I work closely with clients and multidisciplinary teams to find the right balance between strategy, function and character.
Available for freelance projects, collaborations with design studios, brands and innovation teams.
Let's work together!Clients & collaborations
Brands Luis has worked with.
Additional automotive, mobility and product programmes remain confidential.
Start a project
What challenge are you shaping?
Share the essentials. Luis will reply within one business day.
Based in MadridAvailable internationally